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Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our privacy policy and our cookie policy. Do you want to create your own online store? When it comes to the products and ideas that revolutionize and reshape our world, it can be tempting to imagine them springing from a singular moment of inspiration think Isaac Newton and the apple.

The truth, however, is that in any industry, the most innovative and successful products are typically the result of years of study, experimentation, and hard work. That process is known as research and development—and whether you're running a high-tech Fortune company or a small online store, it can be the first step to incredible success.

In this guide, you'll learn the definition of research and development, as well as the potential benefits and risks of investing in the practice.

Basic research also known as fundamental research is focused on improving our understanding of a particular problem or phenomenon through exploration of big questions.

Some examples of basic research questions are:. While basic research can certainly help a company acquire new knowledge, its focus on research for its own sake means that the financial benefits are uncertain. Consequently, this type of research and development is primarily performed by large corporations, universities, and government agencies.

Applied research is also done to acquire knowledge. But unlike basic research, it's done with a specific goal, use, or product in mind. Where basic research is theoretical, applied research is practical, with a focus on finding workable solutions for current problems. Some examples of applied research questions include:. Often, research and development is handled in house by an internal department in a company, but it can also be outsourced to a specialist or a university.

Large multinational companies might do all three, and some of the outsourced work might be done in another country so that the company leverages both the talent and local market knowledge there.

There are no guarantees when it comes to research and development, and it's very unlikely to lead to an immediate profit. Often, a company will spend a large amount of money in search of a better method, material, or medication, and never see a return on the investment.

For that reason, general accounting standards and practices dictate that most but not all costs associated with research and development be charged to expense as incurred.

Get free online marketing tips and resources delivered directly to your inbox. In the meantime, start building your store with a free day trial of Shopify. Try Shopify free for 14 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify. Email address. Store name. Your store name. Create your store. Opens in a new window Opens an external site Opens an external site in a new window. Yes No. Read More. What is research and development?

Basic vs. Basic research Basic research also known as fundamental research is focused on improving our understanding of a particular problem or phenomenon through exploration of big questions. Some examples of basic research questions are: Why do mice get caught in traps? Why are some people allergic to gluten? Applied research Applied research is also done to acquire knowledge. Some examples of applied research questions include: How can we build a better mousetrap?

What combination of flours will produce the best gluten-free pie crust? Why invest in research and development? Create new and improved products: Whether you're starting a new company, or looking to expand your existing offerings, innovation research can help you meet customer demands for new and better products that solve their problems more quickly and easily.

Reduce costs: Profits aren't the only way that research and development can pay off. Remain competitive: Research and development is a great way to stay ahead of the competition. By investing in emerging technologies that improve your products, you can gain a competitive edge over even the most established firms.

Secure investment: Even if your research efforts aren't immediately profitable, they may point to future innovations or developments that investors are excited to support. Who handles research and development? Why is research and development important? Research and development are crucial to the success of a business because they spur innovations that improve business efficiency, reduce costs, and increase sales though new and better products.

What are the challenges of research and development? Challenges of research and development include steep up-front costs, long timelines, uncertain benefits, and the rapid pace of innovation, which can render research irrelevant.

Research and development represents the initial phase of the larger product development process, which also includes designing, testing, manufacturing, launching, and marketing products for sale. Join , entrepreneurs who already have a head start. Email address Subscribe. Thanks for subscribing. Start your day free trial today! Email address Start free trial.

   


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